Pinterest is all the rage – and for good reason! It’s a fun social media network that allows people to get creative. Pinterest is based on the idea of “visual pinboards” where people “pin” graphics of things they want to remember. For small businesses, it’s a great way to market your company and build SEO for your website.
Pinterest allows search engines to crawl through its members’ boards, and as a result, websites are seeing a big boost from Pinterest. Just recently, a study indicated that Pinterest is driving more referral traffic than Twitter, and a study before that showed Pinterest traffic exceeded that of Google+, YouTube and LinkedIn combined.
In short, if you’re not using Pinterest to promote your company, you may be missing out on a ton of leads for your website, which could result in missed sales.
So, how do you go about pinning? Here are 12 ways to start maximizing the SEO and marketing power of Pinterest:
1) Name your account – First, decide how you want to set up your account. Do you want to name it after yourself or after your company? How would your customers search for you?
2) Fill out the “About” field – In your account profile, be sure to fill out the “About” field completely, using keywords associated with your company. Check out our blog post on how to find the best keywords for your business.
3) Check your account settings – You can have your pinterest account link to your Facebook and Twitter accounts, which can help broaden the visibility of your pins. Also, make sure the “Hide Pinterest Profile from search engines” option is turned off.
4) Brainstorm board ideas – Look at other Pinterest users’ boards to see what types of boards are getting the most repins. When you’re ready to create a board, make sure to use keywords in the board title – but be creative too! Make it interesting for other pinners. Also, each board has a description field. Use rich keywords to describe what your board is about.
5) Add pins – Get ready to add pins by using a combination of your own content and repins from others.
6) Don’t forget videos – Pinterest allows you to pin content from YouTube, Vimeo and other video sharing sites. If you have videos for your company, be sure to include them on your boards.
7) Describe each pin – Make sure to fill out the description for each pin. This is especially important if you repin content from other Pinterest users. Your pin descriptions should have keywords and describe the image. Remember, you have 500 characters for your description – use each one!
8) Add a URL – If you pin content from your website or blog, be sure to include a URL in your pin description. Consider using a URL shortener, such as bit.ly, so you can track clicks.
9) No boring pictures – Use compelling images in your own content. No one wants to repin boring stock photos!
10) Have a conversation – Remember that Pinterest is a social networking site, so be sure to comment and like other users’ pins.
11) Look for followers – If you repin someone’s content, follow that person’s profile. If someone follows you, follow them back. You can follow all or some of their boards. The more followers you have, the more likely your content will be repinned and your links will be clicked.
12) Get the word out – Promote your pinboards on other social media accounts, and make sure you add the “Pin It” and “Pinterest” icon to your website and blog. Make it easy for people to share your content and find you on Pinterest.
Ready, set, pin! We hope you find these tips helpful to get you on the road to Pinterest success. If you need a Pinterest invite, let us know in the comments below.